Get a free newsletter!

STATEMENT

    The main objective for designers or artists is to solve the problem of the relations between human sensibility and
    technical issues. The concern in our working experience has been the development of media arts environment for
    self-discovery of human feeling. Creative process demands from the designer to think and to realize in a new way,
    every aspect of the project in order to build an artifact suitable to the requested needs.
    Our planning process starts as an idea in mind, driven by an interdisciplinary theoretical approach. It often
    developes by sketches, by drawing directly on physical or on digital canvas. Raw digital information and human
    values are the basic materials necessary to compose digital artifacts through an interactive cultural process.
    The work phases use various design strategies to guide creative decision making rules, focus on the desired or
    sometimes different, projecting goals which involves a continuous cycle of adjustment, changes and new
    elaborations. Innovations is the result of a complex cultural path. The keys of innovation are affected in
    a way by the previously defined rules. Creativity is the key, essentially a mixture of imagination and goals,
    combining multidisciplinary approaches. It is a field, where there is the tendency to generate or recognize ideas,
    seeing what others could see and thinking what no one else has been through before and at the same time making
    the complicated simple, into aesthetics that rules. Our creations propose new kind of digital art production through
    new media languages of applied arts, reflecting and challenging the public to reflect on the cultural and social
    meaning of emotional and conceptual coded artifacts.

    Artsmachine